{"id":20117,"date":"2022-12-16T17:42:34","date_gmt":"2022-12-16T16:42:34","guid":{"rendered":"https:\/\/atcmedia.de\/case_studies\/ichfreumichauf\/"},"modified":"2026-11-02T08:23:36","modified_gmt":"2026-11-02T07:23:36","slug":"ichfreumichauf","status":"publish","type":"case_studies","link":"https:\/\/atc-media.de\/en\/case_studies\/ichfreumichauf\/","title":{"rendered":"#ichfreumichauf"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"20117\" class=\"elementor elementor-20117 elementor-9529\" data-elementor-post-type=\"case_studies\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dd3dfde e-flex e-con-boxed e-con e-parent\" data-id=\"dd3dfde\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f156fba elementor-widget elementor-widget-video\" data-id=\"f156fba\" data-element_type=\"widget\" data-e-type=\"widget\" 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Please note that doing so will share data with third-party providers.<\/p> <a class=\"brlbs-cmpnt-cb-provider-toggle\" href=\"#\" data-borlabs-cookie-show-provider-information role=\"button\">More Information<\/a> <\/div> <div class=\"brlbs-cmpnt-cb-buttons\"> <a class=\"brlbs-cmpnt-cb-btn\" href=\"#\" data-borlabs-cookie-unblock role=\"button\">Unblock content<\/a> <a class=\"brlbs-cmpnt-cb-btn\" href=\"#\" data-borlabs-cookie-accept-service role=\"button\" style=\"display: inherit\">Accept required service and unblock content<\/a> <\/div> <\/div> <\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9c455f0 e-con-full e-flex e-con e-parent\" data-id=\"9c455f0\" data-element_type=\"container\" data-e-type=\"container\" 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https:\/\/atc-media.de\/wp-content\/uploads\/2020\/05\/ichfreumichauf-2-300x169.jpg 300w, https:\/\/atc-media.de\/wp-content\/uploads\/2020\/05\/ichfreumichauf-2-1024x576.jpg 1024w, https:\/\/atc-media.de\/wp-content\/uploads\/2020\/05\/ichfreumichauf-2-768x432.jpg 768w, https:\/\/atc-media.de\/wp-content\/uploads\/2020\/05\/ichfreumichauf-2-1536x864.jpg 1536w, https:\/\/atc-media.de\/wp-content\/uploads\/2020\/05\/ichfreumichauf-2-1000x563.jpg 1000w, https:\/\/atc-media.de\/wp-content\/uploads\/2020\/05\/ichfreumichauf-2-1800x1013.jpg 1800w, https:\/\/atc-media.de\/wp-content\/uploads\/2020\/05\/ichfreumichauf-2-996x560.jpg 996w, https:\/\/atc-media.de\/wp-content\/uploads\/2020\/05\/ichfreumichauf-2-600x338.jpg 600w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-24e3bff e-con-full e-flex e-con e-child\" data-id=\"24e3bff\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bbdfd36 elementor-widget elementor-widget-image\" data-id=\"bbdfd36\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/atc-media.de\/wp-content\/uploads\/2020\/05\/ichfreumichauf.jpg\" class=\"attachment-full size-full wp-image-19202\" alt=\"#ichfreumichauf campaign \u2013 scene from the spot for the tourism industry\" srcset=\"https:\/\/atc-media.de\/wp-content\/uploads\/2020\/05\/ichfreumichauf.jpg 1920w, https:\/\/atc-media.de\/wp-content\/uploads\/2020\/05\/ichfreumichauf-300x169.jpg 300w, https:\/\/atc-media.de\/wp-content\/uploads\/2020\/05\/ichfreumichauf-1024x576.jpg 1024w, https:\/\/atc-media.de\/wp-content\/uploads\/2020\/05\/ichfreumichauf-768x432.jpg 768w, https:\/\/atc-media.de\/wp-content\/uploads\/2020\/05\/ichfreumichauf-1536x864.jpg 1536w, https:\/\/atc-media.de\/wp-content\/uploads\/2020\/05\/ichfreumichauf-1000x563.jpg 1000w, https:\/\/atc-media.de\/wp-content\/uploads\/2020\/05\/ichfreumichauf-1800x1013.jpg 1800w, https:\/\/atc-media.de\/wp-content\/uploads\/2020\/05\/ichfreumichauf-996x560.jpg 996w, https:\/\/atc-media.de\/wp-content\/uploads\/2020\/05\/ichfreumichauf-600x338.jpg 600w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e121caf elementor-widget elementor-widget-image\" data-id=\"e121caf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/atc-media.de\/wp-content\/uploads\/2020\/05\/ichfreumichauf-3.jpg\" class=\"attachment-full size-full wp-image-19209\" alt=\"#ichfreumichauf campaign \u2013 scene from the spot for the tourism industry\" srcset=\"https:\/\/atc-media.de\/wp-content\/uploads\/2020\/05\/ichfreumichauf-3.jpg 1920w, https:\/\/atc-media.de\/wp-content\/uploads\/2020\/05\/ichfreumichauf-3-300x169.jpg 300w, https:\/\/atc-media.de\/wp-content\/uploads\/2020\/05\/ichfreumichauf-3-1024x576.jpg 1024w, https:\/\/atc-media.de\/wp-content\/uploads\/2020\/05\/ichfreumichauf-3-768x432.jpg 768w, https:\/\/atc-media.de\/wp-content\/uploads\/2020\/05\/ichfreumichauf-3-1536x864.jpg 1536w, https:\/\/atc-media.de\/wp-content\/uploads\/2020\/05\/ichfreumichauf-3-1000x563.jpg 1000w, https:\/\/atc-media.de\/wp-content\/uploads\/2020\/05\/ichfreumichauf-3-1800x1013.jpg 1800w, https:\/\/atc-media.de\/wp-content\/uploads\/2020\/05\/ichfreumichauf-3-996x560.jpg 996w, https:\/\/atc-media.de\/wp-content\/uploads\/2020\/05\/ichfreumichauf-3-600x338.jpg 600w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-55e8f03 e-flex e-con-boxed e-con e-parent\" data-id=\"55e8f03\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d580a25 elementor-widget-tablet__width-inherit elementor-widget elementor-widget-heading\" data-id=\"d580a25\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Briefing<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ee7beed elementor-widget elementor-widget-text-editor\" data-id=\"ee7beed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\n          <p>The campaign represents the wishes, hopes, and joys for the post-COVID era. The commercial is intended to express this in all its emotionality, both in the imagery and in the background music. A length of 10-12 seconds was specified for use in out-of-home media. Adaptation to the corresponding formats for social media platforms.<\/p>\n        \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a420d11 e-flex e-con-boxed e-con e-parent\" data-id=\"a420d11\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e849008 elementor-widget elementor-widget-image\" data-id=\"e849008\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1800\" height=\"1014\" src=\"https:\/\/atc-media.de\/wp-content\/uploads\/2020\/05\/ichfreumichauf-7.jpg\" class=\"attachment-full size-full wp-image-19216\" alt=\"#ichfreumichauf campaign \u2013 collage of campaign motifs\" srcset=\"https:\/\/atc-media.de\/wp-content\/uploads\/2020\/05\/ichfreumichauf-7.jpg 1800w, https:\/\/atc-media.de\/wp-content\/uploads\/2020\/05\/ichfreumichauf-7-300x169.jpg 300w, https:\/\/atc-media.de\/wp-content\/uploads\/2020\/05\/ichfreumichauf-7-1024x577.jpg 1024w, https:\/\/atc-media.de\/wp-content\/uploads\/2020\/05\/ichfreumichauf-7-768x433.jpg 768w, https:\/\/atc-media.de\/wp-content\/uploads\/2020\/05\/ichfreumichauf-7-1536x865.jpg 1536w, https:\/\/atc-media.de\/wp-content\/uploads\/2020\/05\/ichfreumichauf-7-1000x563.jpg 1000w, https:\/\/atc-media.de\/wp-content\/uploads\/2020\/05\/ichfreumichauf-7-994x560.jpg 994w, https:\/\/atc-media.de\/wp-content\/uploads\/2020\/05\/ichfreumichauf-7-600x338.jpg 600w\" sizes=\"(max-width: 1800px) 100vw, 1800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":19279,"template":"","casetype":[54,53,52],"class_list":["post-20117","case_studies","type-case_studies","status-publish","has-post-thumbnail","hentry","casetype-digital","casetype-content","casetype-film"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>#ichfreumichauf \u2013 Tourism Campaign Spots | atc Media<\/title>\n<meta name=\"description\" content=\"In collaboration with the Federal Association of the German Tourism Industry, we produced the #ichfreumichauf campaign spots for out-of-home and social media.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/atc-media.de\/en\/case_studies\/ichfreumichauf\/\" \/>\n<meta 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