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#ichfreumichauf campaign – scene from the spot for the tourism industry
#ichfreumichauf campaign – scene from the spot for the tourism industry
#ichfreumichauf campaign – scene from the spot for the tourism industry
#ichfreumichauf campaign – scene from the spot for the tourism industry

Briefing

The campaign represents the wishes, hopes, and joys for the post-COVID era. The commercial is intended to express this in all its emotionality, both in the imagery and in the background music. A length of 10-12 seconds was specified for use in out-of-home media. Adaptation to the corresponding formats for social media platforms.

#ichfreumichauf campaign – collage of campaign motifs